Bike Shop Systems Integration.
Online sales from ~£2k a year to £200k+ in year one.
What wasn't working.
The shop ran on an ageing WordPress/WooCommerce store that had drifted away from the till system. Stock counts on the website and at the counter were never the same. Listings were thin — product codes, a line of spec, a photo — and buried in search. Adding new products was a manual slog: copy from the supplier sheet, rewrite, upload, check.
The shop was selling well in-store but online had stalled at about £2,000 a year. Not because the demand wasn't there — because the website couldn't be kept up-to-date fast enough to be worth buying from.
What we built.
One stock ledger, two fronts
We replaced the old stack with a cloud POS that runs both the till and the website off a single product database. What sells in-store updates online instantly; what sells online drops out of the in-store stock. No more reconciling.
AI-powered listing pipeline
Supplier product feeds now pass through a Claude-based pipeline that rewrites every listing into proper SEO-aware copy — benefits, use cases, fit notes — in the shop's own voice. A product that would have taken 20 minutes to list properly now takes less than a minute.
Room to grow
The system handles multi-channel fulfilment, click-and-collect, and seasonal range changes without a rebuild. The shop can add lines, suppliers, or locations and the platform scales with them.
What changed.
Online sales crossed £200,000 in the first year on the new platform — a 100× lift from the old setup. More importantly the daily admin load dropped: the owner is no longer spending evenings updating listings, and the weekly stock reconciliation that used to eat hours is gone.
The shop now uses its website as a real second channel. Range changes and price updates happen once, propagate everywhere, and new stock is live within the day it arrives.
Let's talk.
Tell us what you're trying to do. We'll reply within one working day. If we're not the right team for it, we'll say so.